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Concept·Dental
(503) 555-0198
A neighborhood practice · welcoming new patients

Calm teeth. Clear plans. Easy booking.

We're a small practice on Maplewood Avenue that explains everything before doing it, numbs generously, and never judges how long it's been. Booking takes about a minute.

Prefer a day?
Morning or afternoon?
≈ 1 minute · no account needed

Same-week visits  ·  Gentle with nervous patients  ·  Prices before treatment

11 years on Maplewood Avenue
4.9 average across 412 patient reviews
3 days typical wait for a checkup
0 lectures about your flossing
Services

What we do, plainly.

Six things cover most visits. If yours isn't here, call — we'll point you the right way, even if it isn't to us.

Checkups & cleanings

The visit that keeps every other visit short. Cleaning, exam, and a plain-English rundown of what we see.

Typical visit · 45–60 min

Fillings & restorations

Tooth-colored fillings, crowns, and repairs. Numb first, always — you raise a hand, we stop.

Typical visit · one appointment, back to work after

Teeth whitening

In-office or take-home. We'll tell you what whitening can and can't do before you pay for it.

Typical visit · 90 min, or a 2-week kit

Invisible aligners

Clear trays for mild-to-moderate crowding. If they won't work for your teeth, we'll say so at the consult.

Typical course · 6–18 months, check-ins every 8 weeks

Kids' dentistry

First visits from age one. We go at your kid's pace, and parents stay in the room the whole time.

Typical visit · 30 gentle minutes

Emergency care

Broken tooth, bad ache, lost crown — call before 10 am and we'll almost always see you the same day.

Typical visit · same-day, call first
Your first visit

What actually happens.

Most dental anxiety is really fear of the unknown. So here's the whole first visit, in order. It runs about an hour.

  1. 01

    Paperwork, minus the clipboard

    Five minutes of forms — online before you arrive, or on a tablet at the front desk with tea or coffee.

  2. 02

    We talk before anything happens

    You sit up, we listen — history, worries, goals. If you're nervous, say so. It changes how we work, not what we think of you.

  3. 03

    A look around, on the big screen

    Exam and photos. You see everything we see, explained in plain English — no mumbling over your head.

  4. 04

    A plan with prices — then you decide

    You leave with a written plan and real costs. Nothing gets scheduled until you say go.

Nothing happens until you're ready.

Book online

Pick a time that suits you.

Five quick choices, about a minute. No account, no phone tree.

What brings you in?

Not sure? A checkup is the right place to start.

Demo booking · pick anything, nothing is sent

The team

Four people, no revolving door.

You'll see the same faces every visit — which matters more than it sounds.

Dr. Maya Okafor, DDS

Lead dentist

Will happily explain a procedure three times. Ask her anything.

UCSF · 15 years

Dr. Sam Whitfield, DDS

Dentist · kids & aligners

Keeps a drawer of prizes and a very steady hand.

Tufts · 9 years

Noor Haddad, RDH

Dental hygienist

Patients describe her cleanings as "weirdly relaxing."

OHSU · 11 years

Elena Ruiz

Front office

Knows every insurance plan's quirks by heart. Call her.

7 years at the front desk
Reviews

What patients say.

★★★★★
"I hadn't seen a dentist in six years and dreaded the lecture. There wasn't one. We made a plan, split it over two visits, and I was done."
Dana R. · patient since 2024 · Google
★★★★★
"My daughter's first visit took thirty minutes and she got to hold the little mirror the whole time. She now asks when she gets to go back."
Priya S. · patient since 2023 · Google
★★★★★
"Cracked a molar on a Friday morning. They had me in by 11:30 and out with a temporary crown before lunch. Fair price, zero drama."
Marcus T. · patient since 2022 · Yelp
Common questions

Questions, answered straight.

We're in-network with most PPO plans and file claims for you. No insurance? Our cash prices fit on one page — a checkup with cleaning runs $180 — and Elena will walk you through them before anything is scheduled.

About an hour: short forms, a conversation, an exam with photos, and a written plan with prices. If you also want a cleaning the same day, book the combined visit and plan on ninety minutes.

Tell us when you book — there's a note field for exactly this. You get a hand signal that stops everything instantly, breaks whenever you want them, headphones if you'd rather not hear the sounds, and nothing happens before it's been explained. About a third of our patients arrived nervous.

Around their first birthday, or within six months of the first tooth. Early visits are short and mostly about getting comfortable — counting teeth, riding the chair, holding the mirror. The dentistry comes later.

Pain that keeps you up, a broken or knocked-out tooth, swelling, or a lost crown or filling. Call before 10 am and we'll almost always see you the same day. After hours, the recorded line tells you exactly what to do next.

Free lot behind the building — enter on 9th Street. There's two-hour street parking on Maplewood, and the 14 bus stops a block away. Bike racks are by the front door.

Location & hours

Find us on Maplewood.

418 Maplewood Avenue, corner of 9th

Street level, no stairs. Free lot behind the building — enter on 9th. The 14 bus stops a block away.

(503) 555-0198
Opening hours
14 MAPLEWOOD AVE 9TH ST HOLLIS PARK CONCEPT·DENTAL

Stylized map — the neighborhood is fictional too.

Ready when you are.

Book online in about a minute — or call and talk to Elena, who has heard it all and judged none of it.

Call (503) 555-0198